Why Every Pub Should Have a Great Stout Selection

Today’s customers expect to see variety and quality on a drinks menu. Stouts have evolved into a must-have selection behind every bar to meet the needs of traditional stout lovers, modern stout seekers, and non-alcohol drinkers. 

Stout is also important for seasonal marketing. It is especially popular during events such as St. Patrick’s Day and International Rugby games when customers eagerly buy stouts to enjoy the occasion.

Ensuring your pub is stocked with various stouts means appealing to more customers, increasing sales and improving the drinking experience.

The Appeal of Stout – Why Pubs Need a Strong Selection

A Rich History in Pub Culture

Stouts have a long history in pub culture, beginning in the 18th century when brewers started making stronger and darker versions. The style became associated with quality and craftsmanship and an indispensable part of pub culture. Stout continues to be the preferred drink of choice for many drinkers thanks to its roasted malt taste, smooth mouthfeel, and creamy head.  

Growing Consumer Demand for Stout

Stout variety has been growing interest ever since Guinness ruled the market. Some drinkers are trying out different styles, from the light and smooth Belhaven Black to innovative craft stouts that feature assertive flavours. Even non-alcoholic stouts are on the rise, catering to those who want the taste experience without the alcohol content.

Why Variety Matters

Stout drinkers have differing preferences. Some may opt for a traditional Irish stout, while others may seek something different, like a Scottish stout. Offering a selection ensures that you meet customer expectations, whether they’re after a classic pint of Guinness, a lighter alternative like Belhaven Black, or even a non-alcoholic option.

The Best Draught and Packaged Stouts for Pubs 

Most drinkers might argue that stout is best enjoyed fresh from the tap, while some argue it is just as good from a bottle or a can. A good offering should consist of both draught and packaged. Here are some options for you to consider:  

Draught Stouts

Belhaven Black

With a signature roasted malt undertone, Belhaven Black is an easy-to-drink Scottish stout with a lighter body. It has a creaminess to its mouth feel, and the notes of coffee and chocolate make it excellent for any well-balanced stout lover.

Guinness

Guinness has remained popular for a reason. With its mild bitter and sweet taste, signature creamy head, and rich ruby colour, it continues to set the standard for stout lovers worldwide.

Packaged Stouts

Belhaven Black (Bottles and Cans)

Belhaven Black is an excellent option for consumers who prefer bottled or canned.

Guinness 0.0 (Non-Alcoholic Stout)

The need for alcohol-free beer is on the rise, and Guinness 0.0 makes sure that even non-drinkers have a taste of a real stout.

It has the signature taste scale of Guinness: dark roasted malts, a smooth finish, and a touch of bitterness, but it doesn’t contain alcohol.

Maximising Stout Sales on St. Patrick’s Day

Why St. Patrick’s Day is the Biggest Stout-Selling Day of the Year  

The start of St. Patrick’s Day marks the opportunity for many pubs to increase their stout sales. Countless people visit and enjoy Irish culture every year, and stout is almost always present during all these festivities. The supply for Guinness’ demand hits its peak, and other stouts also benefit from this increased interest. 

Marketing Tactics and Promotions

Consider the following tactics to make the most out of the day:  

• Themed Drinks Offers  – Offer discounts on pints of stout or create limited-edition cocktails using stout as a base.
• Guinness Pint Engraving & Merchandise Giveaways – Promotions like branded glass giveaways can encourage more purchases.
• Live Entertainment & Irish Music – Enhance the festive atmosphere to attract larger crowds.
• Social Media Hype – Promote your St. Patrick’s Day events and stout selection well in advance to attract more customers.

By preparing in advance and offering great deals, you can turn St. Patrick’s Day into one of your most profitable nights of the year.

Finding the Right Stout Supplier for Your Pub

The Importance of a Reliable Stout Supplier

Stout requires consistency. The customer expects a well-poured pint every time, which relies on sourcing high-quality products from a trusted stout supplier. It can be Guinness,  Belhaven Black, or even a lesser-known brand, but a reliable stout supplier is essential for ensuring perfect pints and customer satisfaction.  

Benefits of Wholesale Purchasing

Buying stout from a reputable stout wholesale provider offers several advantages:  

Better Pricing – Buying more volume can reduce costs, which increases profit margin.  

Access to a Wider Range – A good supplier will offer various stout styles, including non-alcoholic options.  

How Value for Venues Can Help

Whether after classic Guinness, smooth Belhaven Black, or the alcohol-free Guinness 0.0, Value for Venues can supply your venue with top-quality stout options, ensuring you can consistently offer your customers the best selection.

Conclusion

Stocking a range of stouts is a great way to update or refresh your range and build a loyal customer base. Given stout’s history in pubs, it’s no surprise there’s an ever-growing appetite among younger and new drinkers, further bolstered by the prominence of St. Patrick’s Day celebrations and Rugby. That’s why ensuring your venue has well-known options, such as Belhaven Black and Guinness, is a smart business move.

Your pub can maximise sales and customer satisfaction by sourcing from a trusted stout supplier, offering a mix of draught and packaged stouts, and capitalising on seasonal promotions. 

Read more on stout developments and pub marketing techniques on the Value For Venues blog.