Preparing for Prosecco Day 2025
National Prosecco Day is becoming a firm fixture in the hospitality calendar - and with good reason. Falling on 13th August, it's the perfect excuse for a bit of mid-summer indulgence and offers venues a sparkling opportunity to get people through the doors. Whether your regulars are sipping on spritzes or celebrating with a bottle of bubbly, there's plenty of potential to turn fizz into footfall.
In recent years, this effervescent occasion has gained traction across the UK, thanks to the growing love for all things prosecco. It’s not just about the drink – it’s about the vibe, the moments, and venue marketing. For pubs, bars, and event spaces, it’s a brilliant time to tap into seasonal trends and show off a more playful, premium side of your offer.
This article is packed with practical ways to prepare your venue for Prosecco Day 2025 – from choosing your drinks and crafting themed menus to creating buzz across social channels. It’s also your go-to guide on how Value for Venues can support your plans with quality sparkling wines and savvy marketing advice.
Why Prosecco Day Is Big Business for Pubs & Bars
Tapping into the fizz phenomenon
Prosecco isn’t just a drink; it’s a lifestyle. Light, refreshing, and associated with good times, it’s easy to see why customers can’t get enough of it. In fact, prosecco continues to dominate the sparkling wine category, with more consumers choosing it over Champagne for both everyday treats and celebratory occasions.
This trend gives venues a golden opportunity. Themed days like National Prosecco Day allow you to lean into the hype and offer something a little extra. It creates a reason for guests to visit, post about their experience, and return for more. Add in a few clever upsell strategies, and you’ve got the makings of a very profitable day.
A platform for upselling premium drinks
When people go out for Prosecco Day, they’re looking to splash out – whether that’s on a stylish bottle, a round of prosecco cocktails, or even upgrading to a sharing platter to go with it. That’s where your upsell opportunities lie. Think of showcasing premium prosecco cocktail ideas for table bookings or adding a ‘sparkling flight’ to let guests try a few different styles.
And don’t forget the power of visuals. A sparkling rosé served in a coupe with fresh berries doesn’t just taste good – it looks great in a photo too, which is perfect for your venue’s social media reach.
Perfect for group bookings and social sharing
Prosecco has that celebratory, sociable feel, making it the go-to for birthdays, hen dos, and spontaneous summer get-togethers. Capitalise on this by promoting group prosecco deals or booking offers in advance. Whether it’s a “book 4, get the 5th free” cocktail offer or a discounted bottle for reserved tables, group incentives can be just the push people need to commit.
When guests are having a great time and snapping Insta-worthy shots, your venue becomes part of their story. That’s priceless marketing – all thanks to a glass of bubbles.
How to Prepare Your Venue for Prosecco Day
Stock up smartly
Planning early is key, especially with stock. You don’t want to be running low when the fizz starts flowing. Look at your sales data from previous years or similar events to gauge demand, and consider ordering a mix of styles: dry, fruity, pink, and premium. That way, you’ve got something for every kind of prosecco fan.
Value for Venues has a brilliant selection of sparkling wines, including customer favourites and eye-catching brands that sell themselves. Don’t forget to include some alternatives like sparkling rosé and alcohol-free options too – inclusivity is a big win with today’s drinkers.
Make sure you’ve also got enough glassware, garnishes (think strawberries, raspberries, edible flowers), and perhaps even some branded merch or menus to complete the experience. Little touches can really elevate your offer.
Design a bubbly menu
A dedicated prosecco ideas menu helps build excitement and adds a premium feel to your event. Start with a few house favourites, then build in some signature serves. How about a ‘Peach Bellini Brunch’, a prosecco mojito, or a tropical twist with passionfruit?
If you serve food, create some pairings – prosecco deals with light bites, seafood, or Italian small plates always works a treat. You could even do a limited-time tasting menu or prosecco flights. Themed cocktail cards are great for both upselling and encouraging guests to try something new.
And don’t forget non-alcoholic or low-ABV options. More customers are mindful of their drinking habits, and offering a tasty sparkling grape juice or prosecco mocktail ensures everyone feels included.
Create a show-stopping vibe
Let’s be honest – Prosecco Day is all about the sparkle. Use that to your advantage with décor that sets the tone. Think gold bunting, pink balloons, glittery table toppers, and branded POS. If you’ve got an outdoor space, fairy lights and floral photo walls go a long way.
Music is another easy win – curate a ‘Prosecco Party’ playlist or invite a local acoustic act to create an upbeat, celebratory mood. You could even take things further with themed dress codes for staff or sparkly giveaways for customers.
A memorable experience encourages word-of-mouth, return visits, and all-important content for social sharing. Give people a reason to raise a glass – and a camera.
Value for Venues Product Feature
Mionetto Prosecco – Italian elegance in every glass
Hailing from the heart of Italy’s prosecco region, this classic sparkling wine offers vibrant notes of golden apple, pear, and acacia blossom. It’s light, crisp, and exceptionally drinkable, making it ideal for everything from solo sippers to large group celebrations.
Amodo Prosecco Extra Dry NV – fresh and crowd-pleasing
Amodo Prosecco Extra Dry NV offers a beautifully balanced option that’s ideal for everyday drinking and event menus. With fresh citrus and apple notes, a gentle fizz, and a clean finish, this prosecco works across the board – whether in cocktails, served by the glass, or as a go-to bottle deal.
Freixenet Sparkling Rosé – perfect for the ‘Gram
The elegant pink bottle, the delicate hue of the wine itself, and its juicy, fruity profile all combine to create a drink that’s as photogenic as it is flavourful. It’s a great option for Prosecco Day – especially for brunches, female-forward groups, or themed nights.
Promotion Ideas for Maximum Impact
Launch Fizz Fridays or a week-long build-up
Why limit the celebration to one day? Build momentum with a week-long fizz festival or a Prosecco Countdown that gives customers a reason to keep coming back. Launch ‘Fizz Fridays’ throughout August, offering exclusive cocktails, 2-for-1 deals, or bottle bundles as a teaser for the main event.
You could also do something creative like a prosecco loyalty card, where guests collect stamps in the lead-up to Prosecco Day and redeem them for a reward – think a free glass, branded merch, or an upgrade to a premium bottle.
Group booking perks and prosecco pairings
Encourage groups to book early with tempting perks. For example:
Free bottle with bookings of six or more
Pre-order prosecco packages with nibbles
Reserved tables with table service and a branded ice bucket
These types of packages are not only attractive to customers, they’re great for pre-planning and help you better manage stock and staffing. You can even cross-promote food pairings – think cheese boards, antipasti platters or seafood specials that enhance the prosecco experience.
Social media sparkle – make it shareable
Your social channels should shine just as much as your venue. Create teaser posts, behind-the-scenes content, and engaging Reels or TikToks that build buzz. Showcase your prosecco selection, cocktail-making demos, or feature your staff prepping the space.
Use trending hashtags like #ProseccoDay, #FizzFriday, #SparkleAndSip, and tag your suppliers (like Value for Venues) to reach new audiences. Competitions are another great tool – ask guests to share their best prosecco snaps for a chance to win a bottle or VIP table on the day.
And don’t forget Stories – perfect for countdowns, polls, and interaction. Get your guests involved early.
Celebrate with Sparkle! Stock Up with Greene King & Belhaven Free trade’s Value for Venues
Discover our curated prosecco collection
At Value for Venues, we understand the power of a well-curated drinks list. That’s why our prosecco deals and sparkling wine range is handpicked to give venues like yours both value and variety. From bold bottles that turn heads to dependable pours perfect for every glass, we’ve got everything you need to make Prosecco Day 2025 a sparkling success.
Whether you’re after something premium, photogenic, or simply delicious, we can help you select the right mix to suit your crowd and your budget.
Easy ordering and expert support
Time is money in this industry. That’s why we’ve made ordering easy. Our platform is designed with busy hospitality professionals in mind, so you can browse, compare, and order your prosecco stock in just a few clicks. Got a big event coming up? Need advice on quantities or product selection? Our team is on hand to offer guidance and insider tips to make sure your event goes off without a hitch.
Explore our wine suppliers page or head directly to Greene King Orders for our full range of sparkling wines.
Partner with us to stand out this Prosecco Day
Let’s be real – standing out in a competitive market isn’t easy. But with the right partner, it’s a whole lot simpler. At Value for Venues, we’re more than just suppliers – we’re here to help you craft memorable experiences that keep guests coming back.
Prosecco Day is your chance to shine, and we’ve got everything you need to make it happen. From product recommendations and venue marketing tips to reliable delivery and expert support, we’ve got your back.
Ready to make your Prosecco Day pop? Get in touch, and let’s get planning.
Conclusion
Prosecco Day 2025 is more than just a date in the calendar – it’s a golden opportunity to boost footfall, raise your venue’s profile, and create an unforgettable atmosphere for your guests. With the right preparation, clever promotion, and a few creative twists, you can turn a simple celebration into a sparkling success.
From stocking the right bottles to crafting bespoke cocktail menus and running savvy marketing campaigns, the key is planning ahead. And with Value for Venues as your trusted supplier and partner, you’re already on the right track.
So, what are you waiting for? Pop that cork, prep your team, and let’s make Prosecco Day 2025 your venue’s best one yet.
FAQs
When is Prosecco Day 2025?
National Prosecco Day falls on Wednesday 13th August 2025 – mark it in your calendar and start planning early to make the most of the celebration.What drinks should I stock for Prosecco Day?
Offer a variety of prosecco styles including premium options like Bottega Gold, crowd-pleasers like Amodo Prosecco Extra Dry NV, and eye-catching bottles like Freixenet Sparkling Rosé. Don’t forget alcohol-free and rosé options.How can I promote Prosecco Day in my venue?
Use social media, themed decor, event listings, and group booking deals. Start your promotions early with countdown deals, Fizz Fridays, and cocktail tasters.What kind of menu should I create?
Go for a themed drinks menu with prosecco-based cocktails like spritzes and Bellinis. Pair drinks with light bites, brunch dishes, or antipasti platters for added value.Where can I order prosecco and sparkling wine for my venue?
You can browse and order through our range of wines or head to Greene King Orders for a wide selection of prosecco and other sparkling options.
