Premium beers, premium profits
Greene King and Belhaven’s premium Flint Eye and Level Head beers have been setting sales alight in venues across the country since launch.
Greene King stormed into the ever-growing craft category last year with the launch of two fantastic quality premium beers, Flint Eye Dry Hopped Lager and Level Head Session IPA.
Backed by a significant £10m investment, the launches represent an exciting new direction for the company and help open up more opportunities for customers to drive fresh footfall, sales and profits.
The craft beer category is an important one for many venues, and often helps target a far-reaching consumer demographic, bringing new customers to your door.
The launch of Flint Eye and Level Head lets you offer your craft beer customers even more choice with two carefully created premium beers that will appeal to those looking for something new and interesting to liven up a trip to their local.
But what do our customers think of them?
WHAT OUR CUSTOMERS SAY: CHRIS ADOEMIT, THREE TUNS, GREAT ABINGTON
“Greene King make some great beers and that’s why we stock them. We’ve had Flint Eye and Level Head in for a little while now and they are really starting to settle in. Level Head is proving particularly popular with our customers. It’s just a really good beer, very tasty and very easy to drink – and our customers seem to agree.
“I also think the branding on the two new premium beers is strong. Really contemporary and edgy but with nods to the long history of Greene King and the characters that inspired the beers.
“We’re already doing a barrel a week of both which is pretty good and I think that will really pick up when the weather gets a little better and we get closer to summer. They’re already selling consistently and building up a fan base. I can see them both being very successful brands.”
WHAT OUR CUSTOMERS SAY: JAMES HUGHES, THE BRIG & BARREL, DUNBAR
“We added Level Head in towards the end of 2022 and I was really excited about it. It’s a fantastic-tasting product and I think the branding is really strong. The font is very eye-catching and certainly attracts attention and helps drive trial.
“The branded glassware is top notch and really unusual. We see lots of customers asking about it when they see someone else with a pint of Level Head!
“It’s a very refreshing session IPA that’s already very popular and I think it will become even more popular in the summer once we reopen our beer garden and the sun comes out. It’s the perfect pint for a warm day with a few mates.”
SPEAK TO YOUR SDM TO DISCUSS SUITABILITY FOR YOUR VENUE.