New look unveiled for two Belhaven brews

Following a refresh of Scotland’s top-selling ale Belhaven BEST, last year Belhaven Brewery has unveiled a brand-new look for another of its popular canned products – Belhaven BLACK. 

The bold, new design features a nod to the brewer’s centuries-long history using the iconic malting chimneys of Belhaven Brewery that date back to 1719. The design was inspired by the flow of the smooth velvet stout liquid tumbling into the glass, and the colours chosen reflect the coffee and chocolate notes that are evident in the flavour profile. 

The refreshed designs all take inspiration from the changing face of drinking and socialising, as well as Belhaven’s proud heritage of brewing beer in Dunbar for more than 300 years. 

Fiona Matheson, Senior Brand Manager for Belhaven, commented:

“The roll out of the new look and feel for Belhaven Best was a great success and we felt that it was only right for our other iconic beers to have their time to shine. The new look aligns with modern drinkers’ preferences while also continuing our heritage.” 

“We are currently seeing great results for the Belhaven Black refreshed look in the on- trade, up 74.4% YTD in the Free Trade and we’re excited to see Belhaven Black launch into the retail market and draw even more consumers into our delicious beers.” 

Black and Best Claim More Awards!

Belhaven Black and Belhaven Best have added to their growing list of award wins with success in the recent World Beer Awards. Both beers claimed Bronze Medals, placing them firmly among the finest brews on the planet.

Additionally, both were shortlisted as finalists in the Scottish Beer Awards 2024 in the Best Stout and Best British Style Ale categories respectively, with Belhaven Black proudly taking home the GOLD medal in the Best Stout or Porter category! They were also shortlisted in the Excellence in Branding Category, following the recent successful rebrands.