Keeping Up with Beer Trends 2025

We offer insightful guidance that empowers venues to tailor their offerings to meet customer expectations for low-alcohol, seasonal beers or premium craft brews. Together, we can ensure that your venue is the go-to destination for beer enthusiasts.   

Understanding Beer Trends in 2025   

Research shows that consumers seek quality and innovation in beer, and there’s a growing trend in the appeal of stouts like Guinness and Belhaven Black and low-ABV offerings.

Key Trends We’re Watching:  

1. Overtaking standard lagers are world lagers, which now account for 26.7% of beer sales.   

2. More customers are now considering low and alcohol-free options.

At Value for Venues, you can access a range of drinks to match these trends and meet your customers’ expectations.

Low-ABV and Non-Alcoholic Beers on the Rise

Low–Alcohol Beer—Trend, or the New Normal? An increasing clientele appears to be looking for low-alcohol and alcohol-free beer. This is due to a shift to a more balanced, health-conscious lifestyle and the changing habits of many younger drinkers.

Why Low-ABV is Important to Us: 

These beers allow your venue to cater to a diverse customer base whilst continuing to serve quality drinks.

Products such as Guinness 0.0% and Estrella Galicia 0.0 are ideal for tapping into this growing trend. We’re here to help you stock the right products to keep your menu fresh and appealing.

Sustainability in Brewing 

Sustainability is not just a buzzword—it has become a key value that resonates deeply with today’s consumers. As a forward-thinking beer brewer, we prioritise and employ sustainability in all our production and beer supply processes so you can offer your customers beers that align with eco-conscious values.

Our Sustainability Highlights:

1. We stock brands such as Estrella Galicia, produced in a carbon-neutral facility. 

2. We provide suggestions for waste minimisation, including the Cask Iron Guarantee and 4.5 Gallon Pins, which help minimise waste while maintaining quality. 

3. By working with us, your venue can stay ahead of this trend and show customers you care about sustainability.

How We Help You Stay Ahead

At Value for Venues, we see ourselves as your partner in success. From expanding your beer range to providing insights on market trends, we are here to help your venue be fit for the future.

Expanding Your Range with Trending Beers

We offer an extensive portfolio of beers, including craft ales, seasonal favourites, and premium low-ABV options, allowing you to cater to your customers’ needs year-round.

Supporting Your Sustainability Goals

By working with environmentally friendly brands and breweries and offering support and guidance on waste-saving initiatives, we make it easier for you to display a sense of sustainability to your customers while enhancing profit.

Providing Guidance on Customer Preferences

We use market data and insights to help you stock the right products, ensuring your venue stays relevant and profitable.

The Benefits of Staying on Trend

Attracting a Broader Customer Base

We help you stock an on-trend drink range that caters to a customer base with beers like Level Head, Flint Eye, Prior Life, Hazy Day, and premium cask ales.

Boosting Revenue with On-Trend Offerings

Cask Ale drinkers visit venues  29% more than the typical drinker, spending an extra £200 a year. So, stocking these products can significantly enhance sales and increase footfall.

Why Work with Value for Venues?

We pride ourselves on being more than a supplier. We’re your partner in adapting to beer trends and meeting customers’ expectations.

Tailored Support and Expertise

With support like the Beer Genius Programme, specialised cellar management, financial investments and our money-saving Value hub, we give our customers unique tools to maximise their potential.

Access to On-Trend Beers

Our selection includes everything from low-alcohol options to premium craft beers, ensuring your venue can meet the expectations and preferences of a broad customer base.

Conclusion

At Value for Venues, we’re passionate about helping your business succeed by staying ahead of beer trends in 2025. Now is the perfect time to refresh your offerings and align with these demands.

We can work together to create a menu that delights your customers and keeps them returning. Contact us today to explore how we can help your venue stay ahead.

FAQs

1. What are the top beer trends for 2025?
   Low-ABV beers, sustainable brewing, and world lagers are key trends shaping customer preferences.

2. How can Value for Venues help my venue adapt to these trends?
   We provide tailored support, insights, and access to a diverse beer portfolio to help your venue thrive.

3. Why should I offer low-ABV and non-alcoholic beers?
   These options cater to health-conscious customers and attract a broader audience without compromising quality.

4. What’s the financial impact of staying on trend?
   Offering trending beers like cask ales and premium lagers can significantly increase footfall and boost revenue.

5. How does sustainability impact customer loyalty?
   Customers are increasingly drawn to venues that align with their eco-conscious values, making sustainability a key differentiator.

Statistics and Sources

1. World lagers account for 26.7% of beer sales, overtaking standard lagers.

   • Source: Page 5, CGA by NIQ OPM MAT P13 2023【10†source】.

2. Low- and no-alcohol beer is experiencing steady growth.

   • Source: Page 5, CGA by NIQ OPM MAT P13 2023【10†source】.

3. 90% of out-of-home consumers visit venues at least once a month, and 42% visit weekly.

   • Source: Page 4, CGA Cost of Living Consumer Pulse (1,006 UK&I consumers), December 2023【10†source】.

4. Cask ale drinkers visit venues 29% more frequently and spend £200 more annually than the average consumer.

   • Source: Page 8, CGA OPM MAT to 17/06/2023; Kantar Alcovision, June 2022【10†source】.

5. Madrí Excepcional is the second-biggest draught world lager.

   • Source: Page 41, CGA OPMS Data to P12 2023 (17/06/2023)【10†source】.

6. Estrella Galicia operates carbon-neutral brewing facilities.

   • Source: Page 37, Beer Guide 2024【10†source】.

7. The no- and low-alcohol segment remains under 1% of total beer volume but is growing.

   • Source: Page 5, CGA by NIQ OPM MAT P13 2023【10†source】.

8. Cask ale accounts for 44% of all ale volume and generates £1.1 billion in on-trade revenue annually.

   • Source: Page 8, CGA OPM Data to P12 2023【10†source

   • The Cask Iron Guarantee reduces waste by offering a refund for un-sold cask ales.

   • Source: Page 9, Greene King Beer Guide 2024【10†source】.