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Greene King’s rolling Fresh Cask Releases programme of limited-edition cask ales brings you three more unique and delicious brews over the next couple of months to drive excitement and sales.

A person carrying a greene king beer barrel

Time for Pins?

It’s now easier than ever to serve your customers a good selection of cask ale while minimising the risk of wastage, or a poor-quality offering. With 4.5G pins you only need to sell 12 pints a day to maintain quality, meaning that you can showcase an exciting line-up of fresh cask ale all week long.

 

When to use Pins:

• To broaden your range of cask ale.
• To maintain quality during quieter times of the week.
• To offer cask for the first time or reintroduce it to your venue.

With over 200 years of brewing heritage and history and a relentless desire to create fantastic beers that your customers love, Greene King is proud to be the home of many of the nation’s favourite cask brands. In 2024 Greene King will once again use its expertise and heritage to continue developing its existing range and create new and exciting cask beers for the future.

Cask ale remains a key category for your bar, accounting for nearly half of all ale serves [CGA OPMS, Jun 2023]. Not only that, cask is unique to the on-trade, meaning that ale enthusiasts will be seeking out your venue for a great selection of cask.
Cask ale is a lucrative category with 5.4 million consumers drinking it out-of-home [CGA BrandTrack].
Fresh Releases

A banner detailing the list of new greene king seasonal fresh cask releases coming in 2024

This year, Greene King is continuing to update its ‘Fresh Cask Releases’ portfolio of limited-edition cask beers available at specific times in the calendar.

The range features a combination of returning favourites, key calendar creations, collaborations, and new and exciting ales offering Greene King customers plenty of opportunities to drive footfall, sales and profits. So why not introduce or expand your range and encourage your guests to explore the possibilities of these unique, high-quality ales?
Spring stars

Available in March and April from the Fresh Cask Releases portfolio is a range of three unique and very special limited-edition ales.
Launched to help venues make the most of the annual international rugby competition featuring six top-tier nations, Scrumdown Golden Ale will be available until 17 March and the fresh, fragrant, easy drinking ale is proving popular this year. A POS kit is available to help promote the ale to your customers.

Available in March and April, Spring Break is a hoppy golden ale that was created in collaboration with the Future Brewers National Brewing Apprenticeship Programme. As well as helping develop the next generation of cask brewers, the deliciously full-bodied Spring Break will also help generate footfall, sales and profits for stockists thanks to its exquisite malty characters, perfectly balanced with crisp citrus notes.
Also available in March will be Hopping Special Amber Ale, an intriguing hoppy ale brewed with five different malts for rich body and biscuity sweetness. Available from 18 March until 19 May, Hopping Special was inspired by the special train service put on for hop-picking families in the 19th and 20th centuries.

Jack Palmer, Head Brewer at Greene King, comments: “Greene King’s Fresh Cask Releases is an amazing opportunity that allows us to explore and create limited-edition beers for our customers and also encourage consumers to experiment. We have so many exciting flavours, tastes and styles to come, there is something for everyone. Cask ale is a drink that should be championed in our sector, as the heart of British history and an incredibly unique product.”

 

Got your Welcome Pack?

A special Welcome Pack containing a range of sales support and POS materials is available to all stockists of Seasonal Fresh Cask Releases to help them make the most of the seasonal cask line up.
This Welcome Pack will give you everything you need to get off to a great start including a wall planner, pump clips, tasting cards and more!

“Hopping Special was inspired by the special train service put on for hop-picking families in the 19th and 20th centuries.”

Cask ale remains a key category for your bar, accounting for nearly half of all ale serves.”