Flint Eye and Level Head scoop first awards
Greene King's newest premium craft beers take home awards in 2023.
Flint Eye and Level Head – Greene King’s new premium craft beers – have already been awarded their first medals, at the recent Bartenders’ Brand Awards. The event also saw Ice Breaker Pale Ale take a medal.
The Bartenders’ Brand Awards evaluate entries extremely carefully with a blind tasting followed by a formal judging of the design and value of the products.
Flint Eye, Level Head and Ice Breaker were all awarded medals for the taste, design and value of the beers. In the crucial taste category, Level Head and Ice Breaker secured a Silver Medal, with Flint Eye also picking up a Bronze and scoring ahead of many competitors in the segment.
Ice Breaker Pale Ale (4.5% ABV) was launched in 2019 and crafted by Greene King’s brewing apprentices.
The new awards landed just ahead of the first anniversary of the launch of the two craft beers, Level Head, a session IPA (4% ABV), and Flint Eye, a dry hopped lager (4.5% ABV). Both brands take a modern twist on Britain’s eccentric past.
Greene King has committed £10m of investment to back the launch of the beers over the first two years. This includes an advertising campaign to drive further brand visibility through billboards, digital display, social media, and video on demand.
Alex Radcliffe, Marketing Controller at Greene King said: “We are thrilled to have secured medals for all three of our modern beers and it is a testament to our brewers and their skill that we have such a brilliant portfolio to share.
“We are incredibly proud of Ice Breaker and how that has continued to grow following its launch, we are sure that Flint Eye and Level Head will follow in succession after a brilliant first year. Keep your eyes peeled as there is so much more to come from these brands in 2023!”