Enhance your venue’s image with premium beer brands

In this helpful guide, we’ll explain why quality matters in beer selection, how stocking premium beers enhances your venue’s image and the art of attracting customers through offerings. We’ll also give you a few of our best brands for behind the bar.

Why premium beer brands matter for your venue

Whether it’s cask lovers, stout chasers or old-school lager drinkers, there are more beer enthusiasts today than ever before. Many of these potential customers will be on the look-out for premium options that offer quality, taste, and credibility.

Stocking these high-end beers will show that you value quality, stay up to date with trends and care about your customer experience. When guests see familiar names like Peroni, BrewDog or Guinness on your taps or in your fridges, it lets them know that your venue knows its beer.

Attracting a more discerning customer base

Today, beer is as sought after for its trendiness as it is for its flavour –  meaning premium brands are especially appealing to the more discerning crowd. Offering bold and fashionable beers can position your venue as a destination for quality and repeat visits. 

What’s more, when you serve premium offerings, you can set premium prices to match. Now you’ll be competing with nearby venues on quality as well as cost.

Elevating the dining and drinking experience

A carefully crafted beer list is a must for a pub menu. And premium beers often pair perfectly with pub grub, making them a natural fit for if your venue offers food too. Some of our favourite branded beers that fit onto pub and dining menus include:

• Peroni Nastro Azzurro — This Italian premium lager is the perfect accompaniment to a comforting pub meal, with a crisp and refreshing finish found in every sip.
• Estrella Galicia – This rich, Spanish beer’s raw ingredients perfectly complement roasted meats and hearty pub classics.
• Hazy Day — This hoppy and fruity IPA is a high-quality beer that perfectly pairs with summer favourites like burgers or salads.

By offering a varied selection of premium beers, your venue will give its customers a more eclectic experience (and will let them spend a little more while doing it).

How premium beers differentiate your venue

The UK pub and bar scene is more competitive than ever, so setting your venue apart is essential. Premium beer brands can help you stand out, especially if you stock exclusive or limited-edition products. Some of our favourites include:

• Level Head — A perfectly crafted session IPA, Level Head’s bold flavour and graphically appealing look is a draw for customers new and old.
• Prior Life IPA — This beer is a crowd-pleaser that appeals to craft beer fans and casual drinkers alike.
• Flint Eye – For those who like it crisp and refreshing, our dry-hopped lager combines orange peel and citrus aromas with subtle pine notes.

These beers add personality and different flavour profiles to your drink offerings, giving customers a reason to choose your venue over the competition.

Premium beer brands & customer loyalty

If a customer finds their favourite beer at your venue, you might have just won yourself a regular overnight, especially if the beer was premium and served with care.

Brands like Guinness are known for their strong fanbases, so keeping premium brands like these on your menu means customers know what to expect, and they’ll return knowing they can rely on you for a standout tipple, every time.

Choosing the right premium beer brands for your venue

The selection of premium beer should reflect your space, customers and service style. When choosing which to stock, you should think about:

• Customer tastes — Do your guests prefer lagers, pale ales or ciders?
• Food menu — Are there good beer pairings with your food?
• Seasonal trends — Look at lighter options in summer and comforting beers for winter.
• Storage & service — Do you have space for kegs or is bottled beer more practical?

Stock the best premium beer brands with value for venues

At Value for Venues, we help pubs and bars across the UK with selecting drinks menus that perfectly match your brand and customer base. So whether you’re looking for world-renowned premium beer brands or more obscure picks, we’ve got you covered.

Get in touch today to explore our premium beer range, or visit our business advice hub to learn how best to position your venue to match the rise in beer trends.