Serving beer in perfect condition is, as we are all aware, critically important to delivering the best possible experience for your customers every time they visit your venue. To help you do exactly that, Greene King has created a fantastic one-stop shop online portal called Beer Genius that basically gives you everything you need to do beer brilliantly!

If you haven’t visited the site before, I would urge you to take a few minutes and visit to discover the extensive information, advice and support you need, all in one place.

Beer Genius provides everything from detailed information on all of our outstanding beers and why they are so special, to free e-learning courses and downloadable best practice guides covering every aspect of running a successful bar, cellar and venue.

There’s even a fantastic Cellar Doctor service that helps you quickly troubleshoot any problems you may be encountering with either your cask or keg beers.

Beer Genius is a great resource that’s available to you 24/7 and can be accessed from anywhere on any computer, smartphone or tablet. Whether you are simply looking for some tips on how to help your team sell more beer or deliver the perfect serve, or you have some more technical queries on issues like stillage or line cleaning, you’ll find all the help you need on the site.

We have recently updated and enhanced the Beer Genius portal so even if you are familiar with it, I would urge you to have another look and familiarise yourself with the extensive and in-depth support you can find there.

Screenshot from the Beer-genius website

Free E-Learning Courses

Take your business to the next level by taking advantage of the free e-learning courses available on the Beer Genius website, including:

Bar Genius – how to operate your own bar

Cellar Genius – how to manage your cellar

Commercial Genius – how to optimise your profits


Bitesize Training Videos

Beer Genius provides short, highly informative training videos covering areas such as:

Traditional stillage

Vertical extraction

Keg beer

Line cleaning

Glassware management

The perfect serve

Screenshot from the beer-genius website

Best Practice Guides

On the Beer Genius portal you can also download and keep an extensive range of best practice guides covering just about everything you need to know, including:


Beer order delivery & receipt

General cellar management

Cellar refrigeration

Cask dispense equipment

Licensee cellar equipment

Cask conditioning

Keg beers & pressure systems

Line & equipment cleaning



Glass washer maintenance

Dirty glass to clean glass

Bar housekeeping practices

Perfect pour



Cask ale cellar poster Keg beer cellar poster

Line cleaning cellar poster

IPA quality guidelines