31% of UK Drinkers Choose Alcohol-Free – What Drinks Should Your Venue Offer?
After a recent study showed that 31% of UK drinkers are opting for alcohol-free options, we can see that more and more people are shifting their pub habits to meet modern sensibilities. This shift in customer behaviour might seem like a downside for pubs and venues, but it presents an interesting opportunity to diversify your drink options.
By investing in alcohol-free alternatives, you can attract a broader audience, increase sales, and stay ahead of industry trends. But what are the best alcohol-free drinks for pubs? In this guide, we’ll take you through the low & no alcohol trends for 2025, give you some ideas on low-alcohol drink options, and help you to become a better alcohol-free beer supplier.
Why alcohol-free options matter for pubs & bars
If your venue stocks low-alcohol or non-alcoholic pub drinks, you will instantly be more attractive to an audience of designated drivers, commuters, and more health-aware individuals.
What’s more, by stocking best-selling alcohol-free drinks and premium non-alcoholic drinks, you can increase your revenue as customers are willing to pay for high-quality alternatives.
If you’re interested in diversifying your drinks range and taking advantage of this trend, Value for Venues offers a wide product range of low-alcohol and alcohol-free beers, ciders, spirits, and soft drinks, all from one place.
The best alcohol-free drinks to stock in 2025
Many quality suppliers have moved to stock a wide range of alcohol-free beers, spirits, and soft drinks to help you take advantage of the low & no-alcohol trends 2025 has presented. Here are our recommendations for non-alcoholic and low-alcohol drink options:
Alcohol-free beers – The most popular alternative
Alcohol-free beer in the UK has significantly improved in taste and quality over the years, with many offering a similar experience to a traditional lager and ale. These are our Value for Venues alcohol-free beer recommendations:
- Estrella Galicia 0.0% — A smooth, refreshing flavour, all without the alcohol
- Corona Cero— A crisp and refreshing 0.0% lager loved by mindful drinkers
- Heineken 0.0 & Peroni Nastro Azzurro 0.0 — The two best-selling non-alcoholic lagers
Low & no alcohol ciders
With their fruity taste, low & no alcohol ciders have grown a large audience over the last few years. Whether it’s a classic apple cider or one of the fruit fusion options, new alternatives are favoured over soft drinks because of their rich flavour. These are our Value for Venues alcohol-free cider recommendations:
- Kopparberg alcohol-free cider — A top choice for those who enjoy fruity, refreshing flavours
- Old Mout alcohol-free range — Available in tropical, berry and classic apple variations
Premium non-alcoholic spirits & ready-to-drink cocktails
Whether it’s from behind the bar or from the aisle of a local shop, non-alcoholic spirits, and pre-mixed alcohol-free cocktails are becoming a staple. Whether it’s gin, rum, or whiskey, many retailers are offering alternatives that mimic tipples for every type of drink. These are our Value for Venues recommendations for the best no-alcohol spirits in the UK, as well as ready-to-drink cocktails:
- Tanqueray 0.0% & Gordon’s 0.0% — Perfect for crafting alcohol-free G&Ts
- Captain Morgan’s Spiced Gold 0.0% – Flavoured with vanilla, a versatile rum favourite.
- Warners Pink Berry 0.0 – A flavoured gin with berry notes, szechuan pepper and hints of candyfloss, citrus and chamomile.
- Lyre’s non-alcoholic spirit range — These include whiskey, rum and aperitif alternatives
- Mocktail Club canned cocktails — Ready-to-drink premium alcohol-free cocktails without the need to mix
Creative soft drinks & mocktails
As alcohol-free options become less stigmatised, customers now expect more than just standard soft drinks. Offering house-made mocktails might allow you to increase profits while meeting this new demand. These are our Value for Venues creative soft drinks and mocktail recommendations:
- Mocktails — House-made virgin mojitos, espresso no-tinis, and nojitos can add variety to your drinks menu
- Presses and spritz — Elderflower spritz and sparkling botanicals offer a sophisticated alcohol-free alternative
- Premium soft drinks — Tonic waters and mixers enhance the experience of alcohol-free spirits
How to successfully market alcohol-free drinks in your venue
If your venue is looking to reflect these changes in drinking behaviour, you must also market your new offerings effectively. Here are our top tips to marketing alcohol-free drinks in your venue:
- Create a dedicated section for low and non-alcoholic drinks on your menu so customers can easily find their options
- Train your staff to recommend alcohol-free pairings with meals, if served
- Host alcohol-free happy hours and themed nights to engage new customers
- Use social media to showcase your creative alcohol-free offerings
For more business advice, Value for Venues has you covered, with hundreds of years of on-trade experience in our salesforce. Speak to us today for more.
Stock the best alcohol-free drinks with Value for Venues
At Value for Venues, we offer a whole range of products that will help you stay ahead of the curve as customers’ wants and needs evolve. Our drinks offerings include:
- Premium alcohol-free beers, ciders, and spirits
- Low-ABV and soft drinks
What’s more, we also offer exclusive trade pricing and reliable supply for venue operators. Our team can assist you in selecting the right ratio of alcohol-free options to traditional drinks that will strike the balance with your customer base.
Get in touch to stock the best alcohol-free drinks for your venue
As more and more individuals turn away from traditional alcoholic beverages, now is the time to invest in alternatives. Strike while the iron is hot and explore our range of non-alcoholic Greene King beers, ciders and spirits. Or for more expert business advice on all things venues, learn more on our website.
