News

For the last nine years, Davina Sacha has been in her role at the Royal Albert Hall, a world-renowned venue with 5,500 seats available for each of the 400 plus shows that it hosts. However, the considerable challenge of over two million customers passing through their doors each and every year is one that the Hall’s Head […]

The Greene King and Belhaven Cellar Services team plays a crucial role in the operational success at all of the venues the free trade team supplies. Our customers enjoy the personal service they receive from our team of skilled technicians who operate across the UK. We caught up with our engineer Harry who looks after the Norfolk area to […]

The UK beer landscape is evolving, and one trend is proving impossible to ignore: fruit lager. Once considered a niche category, fruit-infused lagers have rapidly become one of the fastest-growing and most premium segments in the market. At the forefront of this movement is the meteoric rise of peach lager, with consumers increasingly seeking refreshing, flavour-forward alternatives […]

Our latest line-up of limited-edition cask ales will bring fresh, high-quality beers to venues throughout 2026. Combining innovation, variety and support, the Fresh Cask Releases range is designed to help venues drive excitement, attract new customers, and keep cask at the heart of the British pub experience. For 2026, we have 14 exclusive beers, each carefully selected by […]

When west ham united football club relocated across London from their traditional home at Upton park to the stadium originally built for the 2012 Olympics in Stratford, it led to the eventual closure of the popular East Ham Social Club. But after six years its door re-opened and now it is thriving again. Long-term committee member and current manager of the venue. Paul Farrall was […]

A steady hand, a clean glass and a clear head of foam tells the customer you care about what you serve. A poor pour does the opposite. It can make a perfectly good product look tired, flat or careless. That first impression sticks and often shapes the rest of the visit. For operators who rely […]

For pubs and bars, this shift brings a real commercial opportunity if the category is marketed with the same intent as beer, cider and cocktails. Across the UK, sales of low and no alcohol drinks continue to rise, driven by younger adults, daytime occasions and customers who simply want more flexibility. When pubs and bars […]

The small rituals of winter carry real commercial weight, which is why winter drinks for pubs need more than a quick refresh. They should help set the tone, keep the till moving and give guests something they will come back for. A good seasonal lineup does not need to be complicated. It simply needs to […]

Operators already juggle menus, staff, stock and supplier conversations, so having a single place where all key UK drinks events and international drinks days sit together saves valuable time. It removes the need to search multiple sources or rely on memory and gives teams a practical tool that can be used for monthly planning, seasonal […]

People want a reason to leave the house. They want something that feels like a moment, not just another round. Pubs that create that sense of occasion, even in small ways, tend to see better footfall and stronger dwell time. Events help pubs stand out. They give structure to the week and bring in crowds […]