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Greene King & Belhaven

Specialist services backed by our 300 year heritage, the expertise of running 3,000+ pubs and supplying thousands of free trade venues.

One-stop shop for all drinks and nationwide distribution.

Freedom to stock the drinks from multiple brewers and suppliers.

Dedicated customer care and financial support.

WHAt we do for you and your business

As a wholesaler The Greene King & Belhaven Free Trade Team can offer a full range of drink products for the free trade, as well as cellar services and financial support

We understand venue operators’ challenges and opportunities in the dynamic and ever-evolving hospitality industry. Every day, we see and respond to the complexity of running successful venues, from meeting diverse customer preferences to navigating supply chain logistics. From this foundation of knowledge, we’ve created the Greene King & Belhaven Free Trade Team. This all-encompassing service will help optimise operations and enhance every aspect of your business, ensuring you stay ahead in a competitive market.

Through our extensive range of products and services, you’ll have the finest selection of drinks to satisfy your customers and streamlined processes to facilitate seamless service delivery. Our commitment goes beyond merely providing products, it encompasses a holistic approach to venue support, aiming to support you with everything your venue needs, all in one place. With us, you gain a partner in progress that’s invested in your success, attentive to your needs, and proactive in driving growth for your establishment. In partnership with you, we endeavour to turn every operational challenge into an opportunity for success, fostering a business environment where you can flourish.

1m 48s duration

Value for Venues is a new concept from Greene King and Belhaven providing best-in-class support and services to independent and free-house venues.

We can add value to your business in ways other suppliers can’t.

With support plans tailored to your business, Value for Venues has all areas of your business covered…ready for you to succeed.

45 sec duration

Products

We provide an unparalleled selection of products for all tastes and preferences, making it the ideal choice for venue operators seeking variety and quality. Among our offerings are our renowned Cask Ales, emblematic of our commitment to traditional craftsmanship and an extensive collection of keg and packaged beers that cater to every palate. Our diverse portfolio includes beloved names such as Greene King IPA, known for its distinctive flavour and refreshing finish; Old Speckled Hen, a classic favourite among ale aficionados; and Belhaven Best, a testament to the rich brewing heritage of Scotland.

In addition, we provide access to a wide array of top-selling drinks from respected brewers and brands. These include beers, ciders, soft drinks, a variety of spirits, and a large selection of wines, ensuring that you can meet the desires of all your customers.

We guarantee timely fulfilment and continuous support from our dedicated team. Whether you want to diversify your drink offerings or enhance customer satisfaction with unique selections, The Greene King & Belhaven Free Trade Team is your one-stop solution for drink services.

Flint Eye Lager, Level Head Session IPA and Hazy Day Fruity IPA Beer Pumps

Services

At the heart of our offering is an extensive and comprehensive suite of services for venues to address every aspect of your operational needs. Our dedicated teams in customer care, cellar management and logistical delivery are committed to ensuring your venue operates flawlessly, day in and day out.

Our team will help you keep your inventory in perfect condition, guaranteeing that each pint served is of the highest quality. As a partner, you can benefit from regular maintenance and monitoring in your cellar and the latest technology and best practices to maintain efficiency and product quality.

We will ensure your deliveries are on time and tailored to meet your business’s unique demands. We understand the critical nature of timely replenishment and work to provide a service that ensures your operation remains uninterrupted. Together, these elements form a support network designed to empower you and enhance your venue’s success by transforming potential challenges into opportunities for growth and customer satisfaction.

A person making changes to the beer keg pipes

Financial Support

Our Value Hub service delivers a suite of money-saving deals designed to lower your operating costs significantly. Within this service, we offer substantial discounts on essential operational services such as waste management, insurance, and payment processing solutions. These offerings can result in annual savings, potentially reducing your expenditures by up to £5,000.

Uniquely, we offer financial support services to help your venue grow and achieve long-term sustainability. We provide options for cash flow assistance designed to help stabilise your finances during fluctuating business cycles or seasonal shifts. We can also guide you through the complexities of venue acquisition, offering financial pathways and strategic advice to facilitate the purchase of your venue. So, whether you want to optimise day-to-day operations or secure long-term investments, we can help.

By partnering with us, you are choosing a service provider and a collaborative partner dedicated to your success in the competitive hospitality landscape.

Greene King Brewery

With over 300 years of brewing heritage, we represent a pillar of quality and tradition in the drinks industry. Our deep-rooted history is a testament to our dedication to crafting beers that have stood the test of time. From the crisp, refreshing taste of our iconic Greene King IPA, which has become a staple for ale enthusiasts, to the rich and complex flavours of our craft and premium craft beers like Prior Life, Hazy Day, Level Head and Flint Eye, our portfolio showcases the best of what traditional brewing offers.

As the leading cask ale brewer in the UK, our commitment to excellence is unwavering. We continually innovate while staying true to the time-tested brewing traditions that have made Greene King a household name. Each brew we create reflects our passion for quality and relentless pursuit of perfection, ensuring our customers enjoy only the most outstanding drinking experiences.

Our legacy is built not just on the beers we brew but on the relationships and trust we foster with pub owners, beer enthusiasts, and communities nationwide. Greene King is more than just a brewery; it’s a cherished institution within the UK’s vibrant beer culture, always striving to elevate brewing craft to new heights.

A person pouring a pint of beer

Belhaven Brewery

Established in 1719, Belhaven has rightfully earned its place as Scotland’s oldest working brewery, a title reflecting centuries of unwavering dedication to beer making. Our brewery is nestled in the picturesque surroundings of East Lothian, Scotland, where we craft beers that are as unique as the landscape that inspires them.

Our commitment to quality is evident in every pint we produce, from the beloved Belhaven Best—a smooth, rich ale that captures the essence of Scottish brewing traditions—to our sumptuous Belhaven Black, known for its deep, silky flavour profile. We take pride in our unique range of beers, each crafted to offer something different to the discerning palate.

Our strong Scottish heritage is at the heart of everything we do, influencing our approach and imbuing our beers with a distinct character that reflects our origins. This dedication to tradition and innovation ensures that Belhaven remains a staple in Scotland’s rich beer tapestry and a favourite among beer lovers worldwide. Whether enjoyed in a quiet pub in Edinburgh or on a bustling street in London, our beers are a testament to our enduring legacy and passion for brewing excellence.

Two people holding glasses of Belhaven Best

Cask Ale

Our expertise in the Cask Ale market is unparalleled and unmatched in the industry. We have mastered the art and science of cask ale production, earning us a stellar reputation among traditionalists and modern beer enthusiasts. Our diverse portfolio of cask ales is crafted with precision and care, reflecting our deep commitment to the brewing heritage we proudly uphold.

We select only the finest ingredients, ensuring that each batch of cask ale delivers an exceptional taste experience that resonates with quality. From the barley’s malting to the brew’s fermenting, our process is meticulous, designed to bring out the rich flavours and aromas that our discerning customers expect from us.

Beyond the brewing process, our innovation in flavour profiles keeps us at the cutting edge. We constantly explore new techniques and ingredients to appeal to evolving palates. Whether you prefer a traditional ale with a robust, full-bodied character or a contemporary brew with a refreshing twist, our main range and seasonal beers cater to all diverse tastes and preferences.

Two beer sticks Greene King IPA and Abbot Ale

WHAt we do for you and your business

Want to know who we are and how we can help your business grow? Let’s chat.